News Item Details

Bike VA Provides Positive Economic Impact on Botetourt and Region

10/28/2013

Fincastle, VA – When Botetourt and Rockbridge Counties were selected to host the 2013 Bike VA Tour, expectations were high for the economic impact the 6-day event was anticipated to have on the region. According to a report recently released by Bike Virginia, a non-profit organization that works to improve biking initiatives across the state and organizers of the annual event, local expenditures generated by the Bike Virginia Tour lived up to the economic hype.

The 2013 Bike Virginia Tour Report indicates that total expenditures for this year’s event exceeded $1 million, with a large portion of the economic impact occurring within the two host localities of Botetourt and Rockbridge. This year’s 1,307 participants were from 39 states and Canada, ranging in age from 5 to 88. The report also indicated that 42% of the participants were making their first ever trip to the Roanoke Region.

“We are pleased to have introduced over 500 new visitors and another 750 returning visitors to the Roanoke region. Based on the wonderful experiences riders reported in this year’s event surveys, over 60% expect to return to the area in the future” said Kim Perry, Bike VA Executive Director.

Held June 21 through June 26, this year’s event began in the Rockbridge County’s Glenn Maury Park, with participants riding through parts of Buena Vista and Lexington. The second leg of the event was based at Botetourt County’s Greenfield Recreation Park, with riders cycling through the towns of Buchanan, Troutville and Fincastle. The longest ride option took cyclists through the Catawba Valley and parts of Roanoke and Craig counties.

“Hosting events such as the Bike Va Tour not only provides a direct influx of new spending into the local economy as the event is taking place. Perhaps the most exciting aspect of welcoming new visitors to the area is that a good many of them will return and provide ongoing financial benefits to the host communities”, stated Richard Peters, Director of Botetourt County’s Department of Parks, Recreation & Tourism. “Special events play a very large role in our region’s local economy. When you can draw visitors from as far away as does the Bike Va event, the impact is substantial.”

Now in its 26th year, the Bike Virginia tour features cyclists of all skills and abilities for six days of touring the beautiful and scenic state of Virginia, stopping in many interesting places along the way. Each year, the tour committee selects different host communities and chooses cycling routes that takes participants to some of the most fascinating, historic and scenic places across the state.

Additional details regarding the 2013 Bike Va Report:

Total Participation   1,307
Average Age   55
Male   65%
Female   35%
Average Individual Participant Spending   $678
Hotel and B&B’s Room Nights   2,145
Participants Camping   53%
Participants to Recommend Host Locality to Others   77%
Bike Va Spending (Event Logistics)   $132,000
Bike Va Donations to Community and Civic Groups   $20,000
Bike Va Grants to Support Local Biking Initiatives  

 $4,700



 

For more information, contact

Richard “Pete” Peters, Director
Botetourt County Parks, Recreation & Tourism
        (540) 473-8326